I find it really hard to choose a mineral makeup brand because there are just so many available. Bel wrote a tip in the acne & makeup page about a great new line called Inika, which she thinks is the best mineral makeup she’s tried yet.
Sorry Bel, but I was thinking ‘Oh yeah, another one’. But they do have a very convincing website. I LOVE it how they say their products are vegan friendly …although to be honest, I kind of thought all cruelty free makeup brands where? What ..do they put milk and eggs in them? Here’s some text from their website:
It is our mission to introduce the world to a new era in cosmetics, one where you don’t have to compromise color or performance, to be kind to your skin and gentle to the earth.
We have created pure and natural mineral cosmetics that are 100% certified Vegan and Cruelty Free and many of our ingredients are certified 100% Organic. Inika do not use potentially harmful chemicals, toxins, talc, bismuth oxychloride, parabens or GM ingredients.
Inika cosmetics are made of Australia – quite literaly made from the very rocks that form our land. Inika is so pure that it is actually good for your skin.
Australian made too, yay!
This concept of the makeup being good for your skin tripped me out a bit. How is it possible that a makeup is actually good for your skin? Everybody knows that your skin is better off without it, especially if you’re prone to acne. I’d love to get to the bottom of that.
This text on their website kind of made me want to buy the product. I love it when a business is so green and good to the environment like this. Especially when it’s a quality natural product.
Inika is committed to being kind to the earth. As part of this commitment, our boxes, paper stock and brochures are all recycled or from sustainable forestry. We also buy back all our carbon emissions whenever we transport our staff or our products overseas. This money is used to plant trees and fund environmental projects, in particular renewable energy sources.
I hope you keep that up Inika, because that is just AWESOME!
Inika has a great ‘starters pack’ which includes more than AUD$220 worth of product – including Inika’s organic primer, two mineral foundations (a summer and a winter shade), a mineral bronzer and a vegan Kabuki brush. Only problem is, this pack is quite expensive at AUD$124.95, although, I did pay around AUD$80 for my last mineral foundation alone so it’s probably not that expensive at all.
I had a little chuckle when I saw the ‘troubleshooting’ link on their website. But it’s actually quite useful, click here to take a look.
Not sure what color to buy? Inika sends out sample colors from their website (which you have to pay for), but when you decide which color you want and go and buy the product, they refund the cost of the sample. This is okay, as long as you’re happy with the sample and want to purchase the product. It would be better if you only had to pay for postage though – each sample costs $2.50. To be honest, I’m at a complete loss when I look at colors online like that, even though I have very pale skin so I usually just get the lightest color. Although sometimes I don’t so it’s kind of annoying how I have to pay for a few to find the right color match.
Does anybody have any tips about color matching from an online source like this? I’d love to know your secret.